Global Market Research Agency

Use this market research method when you are interested in digging into a specific issue very deeply, searching for customer problems, understanding psychological motivations and underlying perceptions, etc
 

Focus groups are great tools to use prior to a survey, because it will inform your survey questions to be more specific and targeted. Focus groups can also be beneficial after a survey, as a way to dive very deep into a topic that came up in the survey.

Observational research can come in a different shapes and sizes. In general, there are two categories: strict observation with no interaction with the subject at all, or observation with some level of intervention/interaction between the researcher and subject